Having all the facts on your side is great, but it isn’t always enough to win the sale or the argument.
Great businesses and brands understand that the facts should support your great story, not be the story.
When you become a story that people want to hear again
, you become a story that they want to be a part of.
Did you like this video? What challenges in the marketplace are you having that I can address in future Serious Shift Blogcast episodes? Please share your thoughts in the comments section below.
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