Almost 25 years ago, Dennis Moseley-Williams caught a lucky break.
He was standing in the right place at the right time. At that moment, someone asked for his opinion on a significant, multi-million dollar marketing initiative that was about to launch.
With nothing to lose, he said: “I don’t get it. I don’t think anyone else will get it or care, and besides, it’s boring. If I were you, I’d do this instead …”
Luckily for Dennis, the right person asked him that question, and he didn’t sit on Dennis’s advice. He embraced it. He innovated and implemented, and the company saw an immediate result. In fact, the results far exceeded their best hopes. Within days this man and his company came calling, “Who is Dennis? How did he know this? What does he do? Why didn’t we know about him before?”
Dennis Moseley-Williams is one of only two certified Experience Economy experts working in the financial services industry globally. The other is his business partner, Tom Frisby.
Speaking of globally, Dennis has spoken in different countries all around the world.
Dennis is the founder of DMW Strategic Consulting. He started the Serious Shift movement for those of us who are determined to make meaningful, positive and lasting change in our life and business.
Dennis’s company works with entrepreneurs and business owners around the world who are looking to make their life and business a better place.
Will You Be A Winner In The Experience Economy?
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When it comes to revenue growth, today's marketplace can challenge financial advisors in ways that didn't exist all that long ago. Regulatory changes, diminishing profit margins, evolving technologies, and shifting client expectations are some of these new pressures. Add the ease with which one can now switch advisors and acquire products and information online, and one comes to the following conclusion: the only unique competitive advantage is the exceptional experience an advisor can create for his or her clients. Very successful advisors (VSAs) know this. They understand that clients are looking for a consistent, memorable and meaningful experience, one that makes the client feel listened to and cared for. They know they must be fully aligned with their clients when it comes to respect, trust and shared purpose...